PRINCIPLES OF MARKETING ( विपणन के सिद्धान्त )

A comprehensive academic textbook titled “Principles of Marketing” by Dr. S.C. Jain and Dr. Riya Jain. Published by the reputable Sahitya Bhawan Publications, this book serves as an essential guide for students and professionals looking to master the core concepts of marketing management

This textbook is designed to provide a deep dive into the fundamental “Principles of Marketing.” It covers the evolving landscape of commerce, blending traditional marketing theories with modern digital strategies—as highlighted by the contemporary cover art featuring global connectivity and mobile technology.